This page is dedicated to my blog posts relevant to my undergraduate class work in ART 115 – Advanced Typography at Drake University.

11/21 – Final Project

Below is my final project in its digital form – I will upload the actual photos of it on newsprint when I receive it from the Newspaper Club!


Final project was supposed to be due today but I have an extension because Drake Magazine is kicking my booty and using up all of my time and energy.  Project will be finished on 11/21.


Professor Ward mentioned a company called the “Newspaper Club” that prints actual newspapers and sends them to your door all the way from the UK.  All you have to do is send them your files and a couple days later it will by in my hands!  i think this is a great way for me to produce this and support a really cool international business.


I was right – I have very little time to work on this project due to my stressful week with Drake Magazine.  I however did narrow down my idea and I am going with the newspaper.  I think it will be easier and more efficient in its form as well as make more sense to the reader of what Dada is all about – not only through it words, but the way the words/type are arranged and shown. I was not prepared at all for the critique in class today but I did receive a lot of good feedback from my class about how far I should take it with the parody part.  i think  we decided to keep it pretty simple for the reader which was helpful overall.  I also decided to make my own crossword puzzle by using the manifesto words as well to mimic a real newspaper.


The initial idea that I had was to do a paradoxical newspaper.  I think it could be an interesting way to show the typography as well as play off the news-related tone of the manifesto.  Not to mention that the manifesto is very long and this would be a great way to include all of it without in a legible and easy way to follow the information. Plus, I can add some photos and really mimic the feel of what Dadaism was back in the early 1900’s.

Another idea I have is to make a typographical production of the manifesto.  After doing some research, I found that the Cabaret Voltaire (birthplace of Dada) was more of a playhouse that hosted various theatrical performances.  I have this idea to use the projector and make a slideshow of the type and read the manifesto while it is flipping through with various images etc.  The only problem is that this would be very time consuming and I really don’t think i can handle it all in these upcoming weeks due to Drake Mag and other projects.

TBD on the project form I complete.

10/19 –  “Pioneers of Modern Typography” Response

After finishing this reading, I find all these “ism’s” quite interesting.  Especially how they all intertwine in one way or another.Every art movement has its own special qualities about them but they all sparked from artists (cubists mostly) who wanted a change in form/style.  They completely revolutionized design as a whole and came from it were alternative branches – constructivism, dadaism, de stijl, futurism, and bauhaus modernism.  It is also interesting to learn about how each geographical place has effected each art movement in their own way.  I studied abroad last spring in Vienna, Austria and I had learned about what a significant international art hub it was but it is reassuring to read about what exactly was developed in that city.  Overall most art movements were sparked in European countries or in Russia.  Even the Bauhaus art movement was fully born and developed in Berlin, Germany.  When I visited the city, I found that the Bauhaus identity was more than just a style but also a school as well.  Everything that survived the war had a simple and minimalistic look to it similar to Bauhaus style.

The philosophy I found most interesting was Dadaism.  I love how the essence of the 20th century art movement was born out of “disillusionment with war” but also thematically circled around parody.  This is striking to me because I appreciate works with a deeper meaning in addition to form and layout.  I also love all of the overlaying movement created by such a non-movement type.  The solid,  block letterforms don’t exactly scream fluidity but they way they are arranged somewhat do.   Henceforth, I have decided to work with Dadaism for Project 3. I am eager to dive deeper into my research on Dadaism and see which direction my project goes.







This critique was really beneficial for me because I now have a better sense of direction i want to go.  I have listed below a couple things that I know I want to change.

  1. Add Black.  This suggestion was made and I think that this could be good for the poster and throughout the book too because at some points the light weight is almost not readable at pure cyan.  Also, the black might add a bit more contrast to my poster as well to make it ‘pop’ more out of the page.
  2. Continue the stacked and flipped letters in the book.  I really like my poster and after seeing my work all laid out on the board, I realized that the only continuation from my poster to my book is the colors. Therefore, I plan on making more letting like that in my book.
  3. The M+Y page.  People reacted really well to this page and said it was interesting and interactive.  I think I am going to use it as a “title page” and then have my type specimen follow.
  4. Maybe split up the information a bit.  I realized that all of that type information is just overwhelming on just one page in the boxes so I should switch things up a bit and maybe try something new
  5. Add more emphasis on the date.  the other person doing Cooper Hewitt had a whole page dedicated to the date it was created.  Since I’ve seen that, I realized that adding this detail could be a good entry way into showing more glyphs/numbers.
  6. Add paragraph styles/copy./  I have nothing dedicated to body styles.  But I did this because Cooper Hewitt is not a body copy type in my eyes.  I think that I should maybe dedicate a page or two to this though because it could be used for copy.
  7. Focus on the Headlines.  Since I don’t see Cooper Hewitt as a font for copy, I need to emphasize how well it is used as a headline – big and bold and colorful. I’ve come to realize that it is a really nice way to break up information as well by using headline quality type.

Overall, I gained a lot of insight from this critique and I am eager to finish this project and see how it turns out in the end.


I am going to be honest when I say that my book is not developed AT ALL.  I literally just have the information in it and somewhat of a plan of what is going to be on each page.  As I stated before, i want to perfect my poster first before I work on the booklet.  Since it is very boring, i am going to spare the world in posting my progress because it is currently white pages with size 10 text of what is going to be on each page and how it will be showed.


This critique was helpful because I got a better idea of which direction I want to go. However, some of my classmates seem to have a more clear idea of which direction they are going in which is concerning. I plan on continuing the colorful CMYK color palette due to its vibrancy. There is another student that is also doing Cooper Hewitt and she is taking it a complete different direction by being soft and delicate with her poster and booklet.  I haven’t seen her progress yet but Im intrigued to see how it looks since Cooper Hewitt is such a bold typeface.


After further reflection on the essence of this open typeface, I believe I am going to continue with the bold/colorful look that the museum presents but 100 times more vibrant. I believe I am going to zero in on my poster ideas first before I start on the booklet to keep the theme consistent.

Favorite Cooper Hewitt Poster Idea – I have a couple other ideas that aren’t very strong yet (and by a couple I mean at least 10).

09/21 Overall Synopsis of Type: Cooper Hewitt

Cooper Hewitt was designed by Chester Jenkins and was released in 2014 for the redesign of Cooper Hewitt Museum.  This massive project was not only a redesign of their visual collateral but of their entire space as well.  Since the purpose of this typeface was to create a new digital form for the museum, I am going to take my project in an alternative direction that is less bold and colorful like the museum is displayed. I am imagining a poster/booklet with little color and heavy weights.  I believe that this typeface is particularly strong in its heavy weights versus its thinner weights but I aim to change the overall look of my project to look different than the museum branding.  It is a hard challenge to take on because this typeface was created for the sole purpose of the redesign on the museum.  Click here for the link to see the Cooper Hewitt Museum branding.

The Cooper Hewitt typeface is a contemporary sans serif, with characters composed of modified-geometric curves and arches. 
“Developing this typeface specifically for Cooper Hewitt has been enormously gratifying,” said Jenkins.  This opentype face is available to all and can be downloaded for free on Cooper Hewitt’s website.

09/20 Final Book Examples:

09/05 Reading Responses:

I find the Golden Section to be very interesting in the sense that everything on a book page is relative to its page size.  As an avid reader, I have never really took the format of the text into consideration.  Although I have paid attention to the typeface used, it is relieving to know that there is a systematic and proportional way to format a page of a book to reach its highest viewer attention rate. I would have never even known about the concepts of a “rational” and an “irrational” rectangle based on whether the rectangle can be divided by a square or smaller rectangular shapes. I have always understood the purpose of a grid to have a consistent guide but now it is reassuring to know that there is a proper formula for grids on a book page.  Most of the modernist grid layouts are familiar to me due to my involvement in magazine publications.  The only main confusion I have throughout this reading is if the body text should lie on the grid lines, or if they should be centered in them?

The analogy of how book typography and bike racing are alike was quite perplexing – must be a “good type for long-distance” in racing and in reading.   I have always loved typography because the ability to say something that is not necessarily in the message, but on display is fascinating to me.  The Bringhurst reading truly highlighted this aspect and put it in a new perspective for me regarding book typography. Even the idea of thinking about the overall meaning /audience of the book and choosing a typeface from that.  For example, if the book is set in America, choose a typeface designed by an American in that time period.  There is so much more to typography other than serif vs. san-serif and I am eager to learn more about it in different print collateral as well.

Scarlet Letter Typeface Examples

Lucida Bright – Regular – 10/12

Modern No. 20 – Regular – 11/12

Goudy Old Style – Regular – 11/12