The creative ask was to create a digital campaign for the Leukemia & Lymphoma Society that encourages 16-25 year old gaming enthusiasts to learn and donate to their cause.   We solved this problem by taking a key insight and flipping it upside down (literally) to disrupt the gaming world and push donation by partnering with a popular video game, Valorant.   2022 Young Lions Competition Details: Every year, the Young Lions Competition invites creatives under the age of  31 to participate in a national competition. Winners will then compete in a global virtual competition and get the opportunity to attend Cannes Lions Festival (June 20-24, 2022).   More info found here I partnered with Nika Mikhaylov (SR. CW) to ideate this submission and was solely responsible for the art direction.