Amy's Ice Cream Truck
For this assignment, I created an identity system and collateral for a imaginary company. I included an identity mark, social media, website/app mock-up, environmental graphics, and promotional pieces.
Amy’s Ice Cream Truck is a fictitious company that serves unusual and bold ice cream flavors in Des Moines, IA. After extensive research, I decided I wanted Amy’s identity to be playful and bold. I first created the interactive pattern by using geometric shapes and inserted several ice cream cones into the pattern to emphasize what the truck serves.