This project highlighted the importance of packaging in design. When done well, it can ultimately sell your product. We were assigned to create a branded product with some sort of packaging material as well.
I chose my Grandfather’s favorite winery and redesigned their bottle and packaging. The Zinfandel label was letter pressed in black ink and the title of was embossed so it could be difficult to see in the images. The packaging around the bottle was to stay simple and neutral to fit the brand characteristic.