Creative Graveyard
Misc. ideas that have died by the hands of clients :(
STEM + West Elm Partnership
Client
STEM Bug Killers & Repellants
Year
March 2023
BRIEF: Create brand awareness for STEM Bug Killers & Repellants. More specifically, introduce STEM products to Millennial Mothers as a natural, safe and effective solution to kill unwanted pests.
INSIGHT: For many, creating the perfect home isn’t just a passion, it’s an obsession…which means constantly being on the hunt for inspiration. Nothing can shatter the vision of her “perfect” home quite like an unwanted pest scuttling across the mid-century coffee table.
IDEA: STEM x West Elm partnership designed to create the perfect pest-free home.
HOW IT WORKS: Introduce STEM products into all West Elm commerce platforms.
(1) Online bug infestation at westelm.com
(2) Catalog Ad featuring a STEM repellant sample
(3) In-Store displays at West Elm
2022 Cannes Young Lions - Digital Entry
BRIEF: The Leukemia & Lymphoma Society needs to create awareness and reach 16-35-year-old gaming and social media enthusiasts in an impactful way so they spread the word and raise donations to the LLS.
INSIGHT: Someone is diagnosed with blood cancer every 3 minutes. In 180 seconds (3 mins) , a world is flipped upside down. Though it’s impossible to comprehend the enormity of a cancer-sized obstacle, we can show how even the slightest inconvenience gets in someone’s way.
IDEA: To raise awareness for the LLS, we’ll launch by disrupting Valorant—one of the highest ranked games on Twitch—by physically turning the gamers’s interface by 180 degrees, and flipping their gaming world upside down. Survivor Mode ON.
Players will have the opportunity to donate while they game 180 degrees. And, if they complete a level in Survivor Mode, Valorant will match their donation.
HOW IT WORKS: Launch will happen on Giving Tuesday, a popular day for donations, and have several supporting digital media tactics to spread the word.
(1) Twitch Partnership
(2) Twitch Influencers
(3) Social Media
Michelob Ultra Fitness
Client
Michelob Ultra
Year
June 2022
BRIEF: Michelob Ultra is looking for a splashy way to promote brand awareness to fitness and health fanatics.
INSIGHT: While exercising, many people sweat... a lot. Sometimes, a beer naturally sweats too. Sweating is the best natural indicator of exercising hard so you are guilt-free while enjoying indulgences later.
IDEA: After our target opens an ice-cold Michelob Ultra, condensation will form on the bottle to revel a unique QR code on the label. A quick scan will reveal rewards like more beer, pizza, or a party with close friends.
HOW IT WORKS:
(1) Cold beer drips in ‘sweat’
(2) Condensation reveals QR code on label
(3) Scan code to get rewards