About

Mondelez Cracker brands, Triscuit, Wheat Thins and Good Thins, leveraged the growing trend of charcuterie boards to serve the needs of the “fancy-ish” Albertsons Millennial shoppers. The challenge of lost sales and trips in the cracker category at Albertsons was an issue of relevance. Charcuterie Boards from Mondelēz, crackers paired with cheese and hummus made the solution that much more pertinent, simple, affordable, and easy for Albertsons Millennial shoppers to purchase.