Find Your Snackmate
Creative Commerce / Concept / Design
The Ask: Mondelez Crackers and Sargento Cheese partnered with us to promote the classic snack pairing of cheese and crackers in a fresh way.
The Insight: Crackers and cheese aren’t just one snack. They’re a multitude of snacks.
The Strategy: Let our two simple ingredients create your endless snacking possibilities.
The Idea: The perfect pairing is waiting for you, from cheese stacked high on a cracker to sharp cheddar with tomato basil crunch. We’ll connect shoppers with their ideal SnackMates by offering personalized combos they'll love, opening their taste buds to a whole new cheese & cracker happily ever after.
Introducing… Find Your Snackmate. Pair your cracker with the perfect cheese.
This program was executed across all major grocery retailers in Summer 2024.
Here’s a list of all the specific responsibilities I had in creating this work.
Creative Concept
Key Visual Design
Program Guideline Development
Art Direct Photoshoot
Creative Pitch
Creative Team
Maggie McKeon
Lindsay Wienberg
Nika Miklahov
Jeremy Ruiz