OREO Playful Pumpkin Patch

Experiential Event

About: OREO ‘Spooky Stuf’ Program

Mondelez asked our team for a refreshed OREO Halloween creative activation + shopper program.

We tapped into the well-known pumpkin carving Halloween tradition and turned OREO cravings into carvings.

Introducing… OREO Spooky Stuf. Grab your favorite OREO Cookies and Carve with a Twist!

This program was executed across all major grocery retailers in October 2023.

https://www.gianteagle.com/pages/halloween-oreo-carving

Experiential Event

Jewel-Osco asked us to create an experiential event to get into the Halloween spirit.

There were a total of 6 events from the dates of Oct. 27th - 29th across the greater Chicagoland area.

My responsibilities were to create all the digital and printed collateral for the event. We combined the OREO Spooky Stuf Style Guide with an illustrated playful touch for the Pumpkin Patch.

OREO Playful Pumpkin Patch

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Creative Team

Jeremy Ruiz

Maggie Mckeon

Lindsay Weinberg

Nika Mikhaylov

Greg Walden

Next

Mondelez Crackers and the Charcuterie Life